To find out whether consumer confidence in online purchasing has Essay

To find out whether consumer confidence in online purchasing has increased or decreased over the last few years - Essay Example n evaluating the trends of online buying (as identified through the empirical research made on the specific issue); even the indications regarding the consumer preferences around the world – regarding the goods/ services offered online – seem to present significant differentiations. In most cases, the motives that lead consumers to purchase online are not clearly identified; however confidence has been proved to be a quite important criterion on which the decision of consumers to purchase online is based. The above assumption is proved not only through the studies published in the literature but also through the empirical research conducted for this paper. More specifically, a high number of consumers (approximately 185) have participated in a survey that has been conducted online; the results indicate that when having to purchase a specific good or service, consumers think first its potential availability in the Internet; if the specific good/ product is available onli ne then it will be preferred by the consumers; of course the relevant decision is always based on specific criteria (quality of the product, price, availability and so on) but mostly on the confidence of the consumer on the particular firm; the development of this confidence through the last years is analytically examined in this study. The development of Internet around the world has offered a significant support to all commercial firms that have chosen to enter the WWW in order to promote their activities. The level of improvement of corporate activities because of the intervention of Internet cannot be precisely estimated – different levels of success have been noticed across the various firms in modern market in accordance with the preparations made by their managers towards the incorporation of Internet as a valuable strategic tool as well as the perceptions of consumers towards the relevant efforts. In other words, it is possible that operating through the Internet is profitable for the